The Goldbox Blog

Why video is the
king of content

Explore some of the reasons why video has become the go-to medium for content creators and marketers alike.

2nd March, 2023

Written by Ben Collison

Unparalleled engagement

When it comes to capturing attention and engaging audiences, video reigns supreme.

Its dynamic nature, visual appeal, and ability to convey complex ideas and emotions set it apart from other forms of content such as text or static images.

Numerous studies have shown that people are far more likely to watch a video than read a lengthy article or scroll through a series of images.

A report by HubSpot found that 72% of people prefer to learn about a product or service through video rather than text. Furthermore, according to Wyzowl's State of Video Marketing report, 84% of people say they've been convinced to buy a product or service after watching a brand's video.

Moreover, video allows for boundless creativity, offering diverse avenues for storytelling, humor, and emotional connection, enabling content creators to forge a profound bond with their viewers.

Limitless versatility

Video possesses incredible versatility, making it suitable for an extensive range of purposes. From educational content and product demonstrations to entertaining narratives, video can fulfill various objectives.

It can be seamlessly embedded on a website, shared across social media platforms, or incorporated into email marketing campaigns.

Additionally, video content can be repurposed into different formats, such as short clips tailored for social media or longer videos suitable for a dedicated YouTube channel.

This adaptability allows content creators and marketers to reach wider audiences and tailor their messages to specific platforms and target demographics.

Here at GoldBox, we provide our clients with content packages for these reasons. Doing so allows us to make the most out of the footage we use.

Enhanced SEO benefits

Video content offers significant advantages for search engine optimization (SEO).

Search engines, including Google, prioritize video content in search results, thereby boosting the visibility of websites that utilize video.

This higher ranking in search results can drive a substantial increase in organic traffic to websites. Furthermore, video content is more likely to be shared across social media platforms, amplifying its reach and driving even more traffic back to the source.

Research has also shown that video content can increase website engagement and reduce bounce rates. A study by Eyeview Digital found that using video on a landing page can increase conversion rates by up to 80%.

These SEO benefits make video an invaluable tool for increasing online visibility and audience engagement.

Building brand awareness

Video content is a powerful means of establishing and enhancing brand awareness. Through video, brands can showcase their personality, values, and unique selling points in a visually captivating and engaging manner.

It provides an opportunity to tell a brand's story in a compelling way, creating a deeper connection with the audience. By evoking emotions, fostering relatability, and leaving a lasting impression, video content builds brand loyalty and helps establish a strong brand identity.

A study by the marketing agency Animoto found that 91% of consumers believe that video content makes brands more authentic. By showcasing a brand's ethos it becomes easier to create a positive association with it.

Moreover, videos that highlight social responsibility initiatives or community engagement can establish a favorable image in the eyes of consumers. Overall, video content is a powerful tool for improving brand image and establishing a strong connection with the audience.

Accessibility for all

Thanks to the proliferation of mobile devices and high-speed internet connections, video content is more accessible than ever before. People can effortlessly watch videos on their smartphones, tablets, and laptops, enabling them to consume content on the go.

Additionally, video content can be made accessible to a wider audience through translation into different languages or the addition of closed captions.

These features greatly benefit individuals with hearing impairments or those who speak different languages, making video a highly inclusive and accessible form of content.

In conclusion,

Video's ascent to the throne of content is well-deserved and backed by a multitude of factors.

Its unmatched engagement, versatile applications, SEO advantages, brand-building potential and accessibility options make it an indispensable component of any content marketing strategy.

As social media platforms continue to flourish and digital marketing takes center stage, video will undoubtedly retain its regal status and continue to reign supreme as the king of content for years to come.

Images Credit:
<a href="https://www.freepik.com/free-vector/creative-team-concept-illustration_15110184.htm#page=2&query=creativity&position=9&from_view=keyword&track=sph">Image by storyset</a> on Freepik